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Monday, March 31, 2008

Al Gore "we" Alliance for Climate Protection

Al Gore, left, is busy again. This time he has launched the Alliance for Climate Protection's "we" campaign, which utilizes television commercials and the internet to promote public awareness and legislation to reduce greenhouse gases. His campaign will spend even more money than Barack Obama and Hillary Clinton put together for their presidential campaigns - $300 million. That's a lot of advertising. Half of the money has already been raised from private sources. Hey don't forget about AAEA. The Alliance will be headed by Cathy Zoi, right.

Earlier this month the former vice president announced that he was investing $35 million in Capricorn Investment Group (CIG), an environmentally friendly hedge fund company that makes investments that will help the planet. (AAEA Article) Will the "we" campaign also provide indirect advertising for the hedge fund? Or will CIG complement "we?" It will probably be a combination of the two. [Carbon Mercantile Exchange (CMX) - Use It Now]

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