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Saturday, December 01, 2007

New Vehicle Magazine Targets African Americans

A new 'newspaper-delivered consumer automotive magazine,' with the slogan, "Why Can't We All Just Buckle Up?" is targeting Blacks. "African Americans On Wheels" is published by On Wheels, Inc, which is a multicultural multimedia company that also publishes Asians On Wheels and Latinos On Wheels magazines.

The mag mostly advertises V-8 SUVs. Maybe AAEA can get them interested in covering energy legislation, particularly the 36 mpg requirement pending in current legislation. Hopefully they will also give some coverage to the potential of plug-in fuel cell hybrid electric to revolutionize transport.

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