Tuesday, April 17, 2007

Clean Sky Coalition Should Alter Its Advertising Campaign

The Clean Sky Coalition is advertising people with coal on their faces and using the statement, "Face It, Coal Is Filthy." Unfortunately, the image of whites or light skinned people of color with coal smeared on their faces appears to associate darkness with filth. Lose this campaign. Clearly no Blacks were involved with the creation of the ads. Typical.

The images advertised in The Washington Times and on the Clean Sky Coalition website, left, immediately caught our eye -- but for the wrong reasons. Frankly, the campaign is projecting the wrong image to black people. Change your campaign. It distracts from your important message. James Brown might be dead but if he were alive today he would criticize this ad campaign: "Say It Loud, I'm Black and I'm Proud - - Just Like Coal."

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